Dive Brief:
- Facilities technology firm ABM is partnering with parking technology company Rezcomm to enhance the ABM Vantage parking data solution, according to a press release.
- The tool will now include parking reservations and mobile applications, more analytics, and customer engagement capabilities, among other features.
- “By leveraging Rezcomm's extensive suite of modules, ABM is able to quickly enhance the overall functionality of the ABM Vantage platform,” said Josh Feinberg, head of parking at ABM. The integration with Rezcomm is available for new and existing customers, he added.
Dive Insight:
Lingering impacts from the coronavirus pandemic have shifted the parking landscape, as a result of which facilities managers across industries are experiencing uneven demand for parking facilities. Airports are seeing “an all-time high” in demand, while downtown metropolitan garages are still in recovery, Feinberg said.
As an open and modular system, ABM Vantage can integrate into existing facilities management infrastructures. It has users across industries, including airports, stadiums and commercial offices, per the release.
ABM’s partnership with Rezcomm can aid teams experiencing either high or low demand, Feinberg added. For example, Rezcomm’s large database and analytical capabilities can provide granular demand forecasting, enabling operators to “better anticipate and plan for fluctuations in parking usage, helping optimize staffing, pricing, and inventory management,” he said.
Rezcomm’s integration with ABM Vantage can also help facilities managers identify frequent parkers, event attendees and other “high-value user groups,” Feinberg said. With this data, ABM Vantage users will have access to competitive benchmarking data, as well as real-time occupancy monitoring that can bolster dynamic pricing and help operators tailor offerings to certain users.
The integration will add customer-engagement tools to ABM Vantage, providing drivers with targeted communications through the platform. These include personalized promotions, loyalty rewards and mechanisms for mobile payments, which can facilitate customer satisfaction and loyalty, ABM said.
The partnership also includes plans for sustainability that can impact loyalty. The companies will work to integrate electric vehicle charging infrastructure and smart energy management into the ABM Vantage platform. These amenities can provide a competitive advantage to facility operators, according to CBRE’s Spring 2023 U.S. Occupier Survey, which found that 30% of 207 corporate real estate executives with U.S. office portfolios favor offices with EV chargers.
“Building owners and occupiers alike are adding amenities that encourage greater office attendance, and EV charging fits that need well,” Scott Howard, CBRE’s global head of EV charging, said in a May 7 note.
Demand for EV charging infrastructure has grown, particularly at commercial properties. Workplace charging sessions are growing twice as fast as new installations, according to a report from CBRE and ChargePoint. One prediction from Bloomberg New Energy Finance found that EV registrations will grow at an annual average rate of 40% over the next five years.
