To help property owners make their real estate more user- and consumer-focused, JLL has formed a Consumer Goods and Services division within its Work Dynamics Americas organization, the company announced Tuesday. The division reflects a growing focus on retail, consumer products, media and entertainment, professional services and telecommunications organizations, the company says.
Districts and developments where people have a sense of community perform better, pushing developers to tap into social capital to boost return and long-term value, according to research by JLL. A global consumer experience survey for real estate by JLL, including over 3,200 responses from four generations in 26 cities globally, found that 41% of respondents would be willing to pay a premium for high quality experiences, highlighting this demand.
As consumers increasingly seek high-quality experiences from buildings and environments that “combine human-centric design with spaces that foster a strong sense of community, belonging and connection,” consumer goods and services organizations are taking a closer look at how real estate portfolios contribute to their profitability and success, JLL says.
These increased expectations require that organizations consult with commercial real estate experts to ensure “they are getting the most out of their real estate,” the company said in its announcement.
“Organizing JLL’s expertise and skills around specific industries allows our teams to collaborate on common industry processes, technologies, regulations and sustainability ambitions, while leveraging JLL’s strong global platform,” said Matt Weko, who will lead the group as consumer goods and services division president at JLL.
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“The Consumer Goods and Services division will provide organizations with best-in-class solutions and services, addressing the unique challenges faced by companies in retail, consumer products, media, telecom and professional services industries,” Weko said in a statement.
Weko has more than 25 years of commercial real estate experience, including 17 at JLL. In his roles at JLL, he has provided executive oversight for a portfolio of about 650 million square feet, leading guidance, strategic vision and best practices for over 50 global and regional consumer goods and services clients, the company says.