Dive Brief:
- Raise has launched a workplace analytics tool to provide real-time data and insights into occupancy trends, according to a Nov. 30 release.
- The real estate technology firm says that its new platform, Workplace Analytics, integrates human resource information systems and badge data to facilitate optimal real estate portfolio decision-making by delivering workplace metrics on space usage, cost and performance.
- By providing real-time insights in a singular dashboard, Workplace Analytics seeks to address the challenges real estate professionals face with tracking office usage and employee data manually, Raise CEO Justine Bedecarre said in the release.
Dive Insight:
Workplace analytics are becoming a top priority for organizations and commercial real estate owners, as return-to-office mandates, varying degrees of hybrid work and high interest rates push operators to reevaluate office footprints and usage across the U.S.
Despite the demand to reimagine space, led in part by changing employee behavior, many companies have struggled to make decisions due to a lack of accurate workplace data. Eighty percent of executives and building managers say they would have approached return-to-office policies differently if they had better insights into office usage, according to a survey by Envoy and Hanover Research.
To provide decision-makers with workplace utilization insights, companies such as VTS, Johnson Controls, Vector Flow and Envoy have made acquisitions and released software aimed at better integrating badge, sensor and related occupancy data. Raise now joins that list with a focus on tying together office utilization, project management, portfolio strategy and market analytics data to enhance the speed, transparency and cost-effectiveness of decisions involving workplace management.
Raise said Workplace Analytics represents a culmination of solution integrations on its Workplace OS platform, which aim to streamline workplace processes and optimize portfolio performance. As part of its Workplace OS platform, the new solution integrates with existing human resource information systems and badge tracking systems, including Brivo, Rippling and Workday, to quickly answer questions related to future office investment decisions. The firm noted that the software has already been tested and integrated by its existing clients, including Samsara.
Sandra Ladao, vice president of real estate, workplace and physical security at Samsara, said in the release that Workplace Analytics will help refine strategies for employee engagement with the office, saving considerable time and freeing up staff “to focus more on implementing the data we acquire, rather than spending time reproducing these dashboards on a weekly basis.”
Workplace Analytics will eliminate guesswork from real estate strategies, providing a comprehensive understanding of office utilization down to location, department and commuter, in real-time, Raise said.
