[IRVINE, CALIFORNIA, February 18, 2025] — Ecotrak, the leading provider of facility management software, unveiled a bold new rebrand, reinforcing its commitment to empowering businesses with smarter, more efficient facilities management.  

The rebrand follows a year of record-breaking growth, with over 50% sales growth, a surge of new enterprise customers—including Carrols Corporation, Swig, Restaurant Brand’s International - Popeyes, and Sbarro—and the launch of powerful AI-driven tools designed to give facility teams smarter insights, better cost control, and fewer operational headaches.

“This rebrand represents more than just a new look—it’s a statement about who we are and who we serve,” said Matt Singer, CEO at Ecotrak. “Facility teams are the unsung heroes of every business, and our platform is designed to help them move faster, work smarter, and maximize every dollar spent. With this next phase of Ecotrak, we’re reaffirming our commitment to being in the trenches with our customers, providing them with the tools they need to thrive.”

Built for the People Who Keep Things Running

The past year has been a turning point for Ecotrak, driven by:

• Over 50% sales growth, fueled by increasing demand from enterprise brands looking for a smarter way to manage assets, service providers, and spending.
• The addition of major new customers, including Carrols Corporation, one of the largest Burger King franchisees in the U.S., as well as Restaurant Brands International - Popeyes, Swig and Sbarro, proving Ecotrak’s ability to scale with multi-location businesses.
• The launch of AI-powered and predictive analytics capabilities, giving facility teams actionable insights that help them spend smarter, prevent costly breakdowns, and optimize operations.
• A revamped product lineup, including Ecotrak Facilitator and Ecotrak Techs, providing businesses with better visibility and control over facilities and workforce management.
• Continued industry expansion, deepening Ecotrak’s presence across restaurants, retail, convenience, and grocery stores—industries that rely on seamless, always-on operations.

A Brand Built for the Future

The rebrand includes a refreshed visual identity, a redesigned website, and an updated messaging framework that reflects Ecotrak’s core belief: facility teams deserve technology that works as hard as they do.

“Our new brand represents our relentless pursuit of innovation while staying true to what our customers love about Ecotrak—no fluff, no complexity, just powerful solutions that get the job done,” said Matt Singer, CEO. 

     “This isn’t just a design refresh. It’s a reflection of how we show up for our customers every single day,” said Shawna Moore, Director of Marketing at Ecotrak. “Facility leaders don’t have time for complicated software or empty promises. They need tools that make their lives easier. That’s what we’ve built, and this rebrand brings that promise to life.”

 As Ecotrak heads into 2025, the company remains laser-focused on helping facilities leaders spend less time firefighting and more time planning for the long haul—with real solutions, real support, and real results.